Brochure is the booklet or the guidebook that promotes a service, equipment or details on the product. It is handed out by the producer or the sales officer to brief the prospective consumer or customer on the product. In fact, catalogues and brochures focus mostly on advertising and customer attraction aspects rather than technical specifications of goods.
Producing an excellent product, providing unique services, introducing the producer, presentation of the product range and further explanation on the background of goods or services join hands to close sales and expand your business.
Brochure, which means a handout and a booklet, refers to a product which delivers a comprehensive explanation of a subject or a process and is supplemented by a set of images.
A brochure usually contains a cover page and can be presented in various bindings.
One important feature of brochures is the versatility of dimensions when being used and presented. This feature is not available in many other graphical products such as posters. It means that, when presenting a 10×20 cm2 sized brochure, the dimensions might be increased to 60×20 cm2. This feature enables the designer to incorporate a great deal of visual information in the product and present to the audience without causing any clutter or disarrangement.
Presenting the brochure to the audience (even for a short time), in comparison to other graphical works, grants the individual more time to analyze the product/process.
Brochure acts as a guide-book on a given subject and sharpens the attention of the audience on the contents. Due to the impatience of today’s audience and his/her expectation of a quick content delivery, brochures can be designed and presented as a proper media for consumer goods and essential services.
Today, in order to reduce paper/paperboard waste, the popular cut size for brochures is A4 or A5. But in general, based on the content, the audience, and the amount of the images and words, the size and dimensions are variable.
In form-based brochures, the page layout is similar to books or publications. The main difference between the form-based and tri-fold template is that in the form-based pages next to each other cannot been seen all together in one glance and the pages are attached to each other in the spine. However, in the tri-fold template, it is possible to see half of the pages in the brochure in one glance.
The brochure usually has a cover. Cover design is very important especially in tri-fold template brochures in which the front cover and the back cover should be discernible regardless of the folding style.